Welcome to the d&b Immersive Technology Experience Centre.
At d&b solutions, we design moments that connect people, spark emotion, and leave lasting impressions. It’s never just about what you see, it’s what you feel. By blending bold design, thoughtful innovation, and immersive technologies like XR, virtual production, real-time rendering and live event solutions, we transform ideas into impactful experiences across the virtual, physical and hybrid worlds.
The Immersive Technology Experience Centre (ITEC) was created from this same ethos. Born from our passion for immersive technologies that elevate human experience, ITEC showcases the most advanced capabilities from d&b in a place where creativity meets cuttingedge engineering, and the future of immersive storytelling becomes real.
AR51 x d&b solutions
Exciting news! We’re thrilled to share the launch of a brand‑new partnership between AR51 and d&b solutions, with d&b solutions becoming AR51’s exclusive solutions provider.
AR-51’s lightning‑fast calibration, ultra‑low latency, precision tracking and scalability allow us to offer our clients 3D Marker-less motion capture and tracking tools that are purpose‑built for the next generation of immersive content production, data-enhanced interactive sports media and live experiences.
With our shared passion for pushing the boundaries of technology, we are excited to bring this technology to market with the AR-51 team.
The Space
Step inside London’s most advanced playground for immersive technology.
The d&b Immersive Technology Experience Centre (ITEC), located in the iconic Science Museum is where the future of sound, vision, virtual content production and realtime performance quite literally comes to life.
ITEC brings together an extraordinary suite of nextgeneration technologies under one roof, from spatial audio and XR to virtual environments and interactive multimedia spaces, all deployed across three distinct spaces designed for immersive storytelling.
The Immersive Sound & Vision Lab
An incredible d&b Soundscape system paired with projection-mapped visuals and an VP/XR volume where modern immersive technologies are not only demonstrated, they’re experienced.
Brand Activation & Gallery
Dynamic spaces that showcase how immersive technology transforms communication, training, collaboration and audience engagement.
Visualisation and Mixing Suite
Behindthescenes access to the tools shaping the next generation of live events, broadcast, communication and experiential design.
Come and see how ITEC can unlock your creative potential for:
- Corporate Communications & Enterprise Brands
- Next-Gen Education platforms
- Film, Broadcast and Production
- Live Events and Visitor Attractions
- Sports and Stadia
- Arts, Cultural and Heritage Foundations
- Architects, Creative Designers and Consultants
- Music Venues, Artists, Labels and Producers
- Technology innovators and R&D Teams
Location & Booking
We are proud to be housed within the Science Museum, London – widely renowned as the home of innovation.
Address: Exhibition Road, South Kensington, London, SW7 2DD
Tube: South Kensington
Please get in touch for further information. Access to the space is by appointment only.
